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A TUDOR watch is born to dare.
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In a short behind-the-scene film, we follow Jay Chou's journey inside the 450 horsepower sports car he trained with in preparation for the actual advertising video.
On the last day of the 2018 rugby season and before returning to New Zealand, seven players from the All Blacks came to Geneva to visit the TUDOR workshops and discover the art of watchmaking.
In a remote area, high in the Alps, French freediving champion Morgan Bourc'his gets out of his comfort zone, by exploring waters under the ice, in the extreme cold with almost no light.
Celebrating TUDOR's #BornToDare spirit, David Beckham joins world champion free diver and friend of TUDOR, Morgan Bourc'his, in open water.